Publishing Tips
Tips for writing an effective press release
- Study the goal you want for the returns of your message. Hold the main! And then determine a clear objective for your press communication.
- Remember to write your press release "for the Web". (see the 3 principles of writing for the web) Add expressions and keywords to your message with Internet users in mind. Repeat these keywords but without excess.
- Email your text with links to pages on your site to assert your message for both the reader and the Google indexer.
- Imagine a catchy title for your press release and especially not too long in order to respect the requirements of the postings on Google.
- Put yourself in the reader's shoes and refrain from advertising your business. To make your message more informative, add sales or site visit statistics at the end.
- To write your press release, keep in mind that it will be read by journalists and not by customers. (especially avoid overemphasis)
- Insert links to your site by carefully choosing the text to click on as well as thinking about collateral keywords about you.
- Carefully choose the name of your images, avoiding numbers and abbreviations. They must be related to the product, service or event announced (with Latest press releases News in Africa and around the world Only a few press releases are listed here, to get them all, register for free...
As a reminder, the information is the responsibility of their respective author(s). You can copy and use this information, it is "royalty free". If possible, indicate a link to the source NOUN Editions & Consulting Plus AFRICA, this is automatically the case) As a reminder, no accent and no space in the file name (separate the words with hyphens "-" ) - Ask someone external to your project to proofread your message (NOUN Editions & Consulting Plus AFRICA offers a proofreading service)
- At the end of the message add an invitation to contact you!
- Send your press release within the body of your email and not as an attachment. (avoid PDF)
